The Spontaneity Shop is run by its three directors, Deborah Frances-White, Alex MacLaren and Tom Salinsky, supported by Gina Decio and Ned Sedgwick.
Deborah’s book The Guilty Feminist is published by Virago and is a Sunday Times Best Seller. She is a screenwriter whose first feature film Say My Name was just produced by Electric Entertainment. It has won multiple film festival awards and was been nominated for Best Screenplay at The London International Filmmaker Festival 2019.
Deborah is in demand as a speaker, regularly delivering seminars on diversity and inclusion. She hosted Stylist’s first ever Remarkable Women Awards in 2019 and regularly hosts the Learning Technologies awards. She is currently working on the screenplay for an animated film and developing a TV series in Australia.
His experience in the corporate field ranges from law firms to banks, retail companies to advertising agencies and TV production companies; he has worked with clients at all levels, from new hires to CEOs.
Tom is also a writer. With Robert Khan, he is the author of five plays including KINGMAKER (“Sharply satirical ****” – The List) and BREXIT (“Wonderful *****” – The Scotsman) as well as numerous audio plays for Big Finish.
His training work covers a wide range of activities from one-on-one coaching to workshop programmes to speaking at large events. He regularly delivers work on all The Spontaneity Shop’s core themes, but his speciality is communication through storytelling.
Ned became The Spontaneity Shop’s full-time editor of Global Pillage and latterly chief creative consultant in the diversification of their podcast portfolio. He has worked on the production of the award-winning podcast Media Storm, Absolute Power with John Bercow and The FOC it Up! Comedy Club, and he has consulted with companies as diverse as investment firm Crossboundary and The Commonwealth Parliamentary Association.
Over his seven-year career in the industry Ned has been a driving force of the podcasting boom and understands the inherent potential beyond traditional entertainment and comedy. This exciting and unique media, when utilised correctly, can be an indispensable tool for commercial businesses to enhance their communications and strategy.