The Spontaneity Shop is run by its three directors, Deborah Frances-White, Alex MacLaren and Tom Salinsky, supported by Gina Decio and Ned Sedgwick.

Deborah’s book The Guilty Feminist is published by Virago and is a Sunday Times Best Seller. She is a screenwriter whose first feature film Say My Name was just produced by Electric Entertainment. It has won multiple film festival awards and has been nominated for Best Screenplay at The London International Filmmaker Festival 2019. It will be distributed this year.
Deborah is in demand as a speaker, regularly delivering seminars on diversity and inclusion. She is excited to be hosting Stylist’s first ever Remarkable Women Awards in 2019.

His experience in the corporate field ranges from law firms to banks, retail companies to advertising agencies and TV production companies; he has worked with clients at all levels, from new hires to CEOs.

Tom is also a writer. With Robert Khan, he is the author of five plays including KINGMAKER (“Sharply satirical ****” – The List) and BREXIT (“Wonderful *****” – The Scotsman) as well as numerous audio plays for Big Finish.
His training work covers a wide range of activities from one-on-one coaching to workshop programmes to speaking at large events. He regularly delivers work on all The Spontaneity Shop’s core themes, but his speciality is communication through storytelling.

He appears and writes for two of the Spontaneity Shop’s podcast productions. He is question writer and pedant-in-chief of the Global Pillage Podcast. He is also co-host of the GrownUpLand podcast, about navigating life as a millennial. Grownupland is co-produced with BBC Radio 4.
He is in the process of writing his first novel, and a blog series focusing on the effect of toxic masculinity on young men.