The Spontaneity Shop is run by its three directors, Deborah Frances-White, Alex MacLaren and Tom Salinsky, supported by Gina Decio and Ned Sedgwick.

Deborah Frances-White
Deborah Frances-White
Deborah Frances-White is a comedian best known for her hit podcast The Guilty Feminist which has had 60 million downloads in three years. She has recorded the show live at The London Palladium, The Sydney Opera House, The London Coliseum and The Barbican.

Deborah’s book The Guilty Feminist is published by Virago and is a Sunday Times Best Seller. She is a screenwriter whose first feature film Say My Name was just produced by Electric Entertainment. It has won multiple film festival awards and has been nominated for Best Screenplay at The London International Filmmaker Festival 2019. It will be distributed this year.

Deborah is in demand as a speaker, regularly delivering seminars on diversity and inclusion. She is excited to be hosting Stylist’s first ever Remarkable Women Awards in 2019.

Alex MacLaren
Alex MacLaren
Alex MacLaren’s work for the Spontaneity Shop investigates team co-operation, personal impact, communication and creativity. He has worked as an actor all over the UK and abroad, taught for RADA and the Tisch School of Arts New York, and worked with business clients since 2002.

His experience in the corporate field ranges from law firms to banks, retail companies to advertising agencies and TV production companies; he has worked with clients at all levels, from new hires to CEOs.

Tom Salinsky
Tom Salinsky
Tom Salinsky is one of the co-founders of The Spontaneity Shop. With Deborah Frances-White, he is the author of The Improv Handbook now in its second edition. He produces three podcasts for The Spontaneity Shop – The Guilty Feminist, Global Pillage and Best Pick which he also presents.

Tom is also a writer. With Robert Khan, he is the author of five plays including KINGMAKER (“Sharply satirical ****” – The List) and BREXIT (“Wonderful *****” – The Scotsman) as well as numerous audio plays for Big Finish.

His training work covers a wide range of activities from one-on-one coaching to workshop programmes to speaking at large events. He regularly delivers work on all The Spontaneity Shop’s core themes, but his speciality is communication through storytelling.

Gina DecioPA to Deborah Frances-White
Ned Sedgwick
Ned Sedgwick
Ned Sedgwick is the newest member of the Spontaneity Shop team.

He appears and writes for two of the Spontaneity Shop’s podcast productions. He is question writer and pedant-in-chief of the Global Pillage Podcast. He is also co-host of the GrownUpLand podcast, about navigating life as a millennial. Grownupland is co-produced with BBC Radio 4.

He is in the process of writing his first novel, and a blog series focusing on the effect of toxic masculinity on young men.