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The Spontaneity Shop was founded by comedian Deborah Frances-White and writer Tom Salinsky as a theatre company specialising in improvisation.

Actor Alex MacLaren joined the team and together they began investigating how what they had learned about theatre and improvisation could apply to people wanting to deliver more compelling presentations, build stronger relationships, achieve more in negotiations or better inspire the teams they are leading.

They quickly amassed a wide range of clients, running workshops, speaking at conferences, coaching teams and consulting on change programmes. To find out more about this work, you can visit the Professional Development section of the site.

Deborah has been developing an independent line of work, which includes work on confidence and relationship-building, but focuses on diversity and inclusion. You can find out more about Deborah on these pages.

In more recent years, The Spontaneity Shop has returned to its roots, taking satirical plays to the Edinburgh Fringe and producing comedy podcasts. You can find out about those on these pages.

You can read more about Deborah, Tom and Alex on this page and more about the history of the company here.

If you want to contact us, you can go here, or if you are looking for corporate, financial and privacy information, you should go here.