Storytelling is a human instinct. When we catch up with old friends, or we meet new people for the first time, we are likely to exchange information in the form of stories – we can’t help ourselves.
But in more stressful or official situations, our instinct for storytelling may desert us. We end up using overly formal language, we hold back our personality from what we’re describing, and we assume knowledge that isn’t there and we confuse people. When we are asked for data to back up our work, we often provide too much detail and too many numbers, without truly understanding what story these details tell. In a data-driven world, the power of narrative is paradoxically more important than ever.
Our workshops aim to do two things. Firstly we want to remind attendees of the storytelling powers they already possess and help them to understand what an advantage this way of communicating can be.
But we also want to surface some ideas and principles which people may have only ever used unconsciously. We want to “open the bonnet” and show you what makes stories work, so you can apply those techniques consciously to your next meeting, sales call, monthly review or online presentation.
The same techniques which Hollywood screenwriters and modern playwrights use today have been used by storytellers since the earliest days of human speech. The work because they tap into how our brains work in very fundamental ways. Understanding these techniques gives you the ability to construct a narrative which will really engage your audience – but please do use your powers for good, not for evil!