The Power of Storytelling

Online workshop delivered via Zoom

How to harness the power of narrative to make your point with clarity, impact and engagement.

Book now – place are limited.

You will learn…

  • Why we tell social stories to friends and colleagues
  • The hidden structures which make stories compelling
  • How a narrative approach can add clarity to complex topics
  • The power of bringing your personality to the fore
  • Using these techniques to liven up even the driest material

Wednesday 1 June 2022, 2:00pm – 4:00pm
Usual price £95 inc VAT. Places are limited.

At the end of the workshop you will receive a 20 page PDF Insight Summary and a follow-up programme of exercises so you can apply your insights straight away.

What do our past attendees say?

Tough situation (in lockdown) and only one hour – but you gave lots of insights and shared some ideas that I wouldn’t have thought of.

Analyst, City Bank

Thanks so much for the workshop, it was really refreshing to experience a true online workshop, rather than just a webinar! Social interaction at this time is really welcome and allowed us to stay engaged with the content.

L&D Manager, Law firm

I found the session incredibly useful and engaging.

Sales Director

Storytelling is a human instinct. When we catch up with old friends, or we meet new people for the first time, we are likely to exchange information in the form of stories – we can’t help ourselves.

But in more stressful or official situations, our instinct for storytelling may desert us. We end up using overly formal language, we hold back our personality from what we’re describing, and we assume knowledge that isn’t there and we confuse people. When we are asked for data to back up our work, we often provide too much detail and too many numbers, without truly understanding what story these details tell. In a data-driven world, the power of narrative is paradoxically more important than ever.

Our workshops aim to do two things. Firstly we want to remind attendees of the storytelling powers they already possess and help them to understand what an advantage this way of communicating can be.

But we also want to surface some ideas and principles which people may have only ever used unconsciously. We want to “open the bonnet” and show you what makes stories work, so you can apply those techniques consciously to your next meeting, sales call, monthly review or online presentation.

The same techniques which Hollywood screenwriters and modern playwrights use today have been used by storytellers since the earliest days of human speech. The work because they tap into how our brains work in very fundamental ways. Understanding these techniques gives you the ability to construct a narrative which will really engage your audience – but please do use your powers for good, not for evil!

Wednesday 23 March 2022. 2:00pm – 4:00pm