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Open workshop

We are running an open storytelling workshop as an interactive webinar via Zoom on Tuesday 23 June. Find out more and book your place.

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Storytelling is a human instinct. When we catch up with old friends, or we meet new people for the first time, we are likely to exchange information in the form of stories – we can’t help ourselves.

But in more stressful or official situations, our instinct for storytelling may desert us. We end up using overly formal language, we may put very little personality into what we’re describing, or we may assume knowledge that isn’t there and confuse our audience.

Our workshops aim to do two things. Firstly we want to remind attendees of the storytelling powers they already possess and help them to understand what an advantage this way of communicating can be.

But we also want to surface some ideas and principles which people may have only ever used unconsciously. We want to “open the bonnet” and show you what makes stories work, so you can apply those techniques consciously to your next meeting, sales pitch or presentation.

The same techniques which Hollywood screenwriters and modern playwrights use today have been used by storytellers since the earliest days of human speech. The work because they tap into how our brains work in very fundamental ways. Understanding these techniques gives you the ability to construct a narrative which will really engage your audience – but please do use your powers for good, not for evil!

“The trainer was incredible – super colourful, engaging, illustrative. Best trainer I’ve ever had!”

Associate Lawyer

“We did enjoy your seminar; we think it was the best one of the conference, everyone was talking about it all day!”

Medical Information Scientist

“I attended one of your courses on Sales Pitching in 2012, and I still refer to it as the best day’s training I have ever done.”

Professional Services Sales Leader

“An excellent coach. Positive, engaging, amusing when appropriate and never straying from the plot. I would certainly recommend the Spontaneity Shop.”


“It was a really amazing class, so I just wanted to write and say how much I enjoyed it. I no longer feel nervous in presentations. In fact I’ve started looking forward to them, knowing that I now have the tools to not only make the experience more pleasant for myself, but to make sure the people I’m presenting to have a good time too. It’s opened my eyes to a whole new way of communicating with people. Amazing.”

Advertising Client Director
Personal Impact